- Condition
- A caller asks for a price the script can't quote.
- Must not
- Guess a number to keep the call going.
- Who's told
- The owner, with the question and a call-back slot.
We filter the AI noise and build what your business will actually use.
Agents, automations and boards, wired into the tools you already run: Shopify, WhatsApp, HubSpot, Google Sheets. Each one is tested against its worst day before a customer meets it.
The first conversation is 30 minutes and free. If AI isn't the fix, we'll tell you on that call.
Before a customer meets it, we make its worst day happen.
In one bounded place, next to an untouched copy, so we can see exactly what broke. Eight things get tested every time:
- Data exposureWhat it sees that you didn't intend.
- Prompt injectionCan it be talked into ignoring you?
- Human oversight gapsDecisions with nobody's name on them.
- Failure modesWhat it does on its worst day.
- Logging and audit trailCan you reconstruct what happened?
- Data consentAre you allowed to feed it that?
- ComplianceCan you prove it to an auditor?
- Model selectionIs your model defensible?
The order is in Shopify, the question is on WhatsApp, and the refund sits in a spreadsheet.
We connect them through their APIs, or through MCP where a tool supports it. An agent can see all three before it answers, and a person sees one view instead of five open tabs.
We also set up Claude Code and Grok for your team, wired to the same tools, so the people who work with AI every day use it on your real data.
- Shopify
- Razorpay
- Stripe
- Meta
- Telegram
- Gmail
- Slack
- HubSpot
- Apollo
- Clay
- ElevenLabs
- Google Sheets
- Google Analytics
- Claude
- Claude Code
- Grok
- OpenAI
- Gemini
One board for the morning check.
New enquiries waiting on a person, the pipeline by stage, unread WhatsApp threads, stock at its reorder line, and the brief that goes to your team's phones. Built around the numbers you already look at every day.
See hand-offs and the brief
Address change on a shipped order. Needs your approval.
Price asked outside the list. Call back booked for 10:30.
Strong candidate, one requirement short. Review before noon.
Site visit, 2pm. Sent on WhatsApp.
Confirm stock count, bay A. Sent on WhatsApp.
Collect GST documents. Desk only.
Out of everything AI can do, we build the few things you'll use every day.
Each one does one job, knows where that job ends, and hands the rest to a person. These are systems we've already built and run:
- WhatsApp orderingtakes the order, confirms cash on delivery, checks stock.
- Calling and qualifyinganswers inbound calls, asks the right questions, books the ones worth your time.
- Screeningreads every application against your criteria and brings forward a shortlist.
- Website chatbotanswers from your own pages and refuses what it shouldn't answer.
- Operations deskleads from WhatsApp, the pipeline, stock and the team's daily brief on one board, with an agent sorting what came in overnight.
- Content enginebrand documents, fresh and evergreen topics, drafts, visuals and publishing for several brands from one place.
For e-commerce, we built πCounter.
Five agents watch your storefront, orders, customer conversations, ads and money, write to one record, and bring you the change with the evidence attached.
πCounter has its own home and takes its own enquiries. If your store needs something it doesn't do, we build that part custom.
Visit picounterai.comLeads called back before you're at your desk.
Four calls came in after 6pm on Friday. Two left voicemails. By Monday, both had booked with someone else.
Now every call is picked up, qualified against what they're looking for, and booked, with a summary waiting for the owner.
Every application read, the last one as carefully as the first.
It screens each application against your criteria and brings forward the candidates worth a real conversation. People make the decisions.
- Condition
- A strong application that misses one stated requirement.
- Must not
- Reject a person on its own.
- Who's told
- Your hiring lead, with the reason it was flagged.
Someone tried to break a chatbot we'd already shipped.
The checks it hit were written while it was still on paper. That habit is what MorningLabs is built on.
- Released
- A customer-facing chatbot we built, live on a working site with real customer data behind it.
- Later
- Someone probed it with injection attempts, trying to make it run code and give up what it knew.
- Result
- It refused, logged the attempt and flagged it for a person. Nothing leaked.
- Why
- Every check it hit was designed before launch, while the bot was still on paper.
Already running AI? We'll try to break it, whoever built it.
Two weeks, fixed scope, priced as a project. We send it the inputs nobody rehearsed: the angry customer, the half-finished order, the message written to trick it. You get a ranked list of what we found and the order to fix it in.
The full audit →You keep the keys.
The code, the documentation and the deployment access are yours from the first day. We train your team to run it and change it, then watch it live for two weeks after launch.
If we've done the job properly, you need us less each month.
Four steps, in this order.
- 30 minutes
Listen
What's breaking, and whether AI is the right answer. Sometimes it isn't.
You leave withwhether AI fits, and what it costs.
- 1 week
Design
What the agents do, what data they touch, where people stay involved, how it fails.
You leave withthe plan, the data map and the failure plan, in writing.
- 2–6 weeks
Build
Custom code with error handling and logging from day one, tested on your industry's edge cases.
You leave withworking code, tests, readable logs.
- 2 weeks
Stay
We watch it live, fix what surfaces, and hand over once it's steady.
You leave withthe repository, the docs, and a team that can run it.
“Over and over I watched the same scene: AI shipped in a sprint, trusted by nobody, owned by nobody, quietly switched off by month three. MorningLabs is my answer to that. We build the slow way, on purpose.”
Show us what's stuck.
Tell us what's breaking. In 30 minutes we'll tell you honestly whether an agent is the fix, and what we'd build first.